ANALYSIS OF THE DYNAMICS OF GRAIN, MEAT, AND MILK SALES: NEW MARKETING STRATEGIES
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Abstract
The purpose of this article is to identify the main trends and factors determining the dynamics of grain, meat and milk sales in Russia, as well as to analyze promising sales strategies in a changing market. The study is based on statistical indicators of agricultural product sales published in official sources, with the additional use of analytical reports and scientific publications. Comparative and factor analysis is used to identify the key drivers of supply and demand. The scientific novelty of the work lies in the comprehensive consideration of three key areas of agricultural products at once - grain, meat and milk - in the context of the formation of new sales channels and adaptation to changing environmental conditions. The current state of the grain market, the dynamics of livestock and poultry sales for slaughter, as well as the sale of dairy products are analyzed. Factors influencing fluctuations in sales volumes are determined, including seasonality, government support measures and the internal structure of demand. The findings can be used by regional and federal agricultural authorities in developing programs to support export and domestic sales channels, as well as by agricultural enterprises and marketing services to improve product sales strategies. The grain, meat and milk market in Russia is developing under the influence of multifactorial conditions, including global competition and technological innovation. To ensure effective growth, it is necessary to strengthen logistics, diversify sales channels and continue to develop state support mechanisms.
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