CREATING A POSITIVE IMAGE OF THE AGRICULTURAL INDUSTRY ON THE EXAMPLE OF CANADA
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Published
Dec 23, 2021
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Abstract
The article analyses the main initiatives and programs implemented in Canada to create a positive image of the agricultural industry among the population, increase the prestige of agricultural professions and attract qualified personnel for the development of agriculture. The authors analyze the communication program «Agriculture More Than Ever», «Agriculture Awareness Initiative». The article pays special attention to the activities of the federal non-profit educational organization «Agriculture in the Classroom Canada», which has branches in all provinces of Canada. The authors believe that Canada's experience in popularizing agricultural production can be used by other countries.
Article Details
Section
Agricultural economics and policies
References
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8. Teacher Ambassador Program. AgScape. Access mode: https://agscape.ca/request-ta.
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13. 2020-21 ANNUAL PROGRESS REPORT. Agriculture in the Classroom Canada. Access mode: https://aitc-celebrates.ca/2021-annual-progress-report/english
14. Educating youth on agriculture: kicking off Canadian Agriculture Literacy Month with $1.6 million in support of Agriculture in the Classroom. Agriculture and Agri-Food Canada. News release. March 1, 2021. Access mode: https://www.canada.ca/en/agriculture-agri-food/news/2021/03/educating-youth-on-agriculture-kicking-off-canadian-agriculture-literacy-month-with-16-million-in-support-of-agriculture-in-the-classroom.html.
2. Canada’s Agricultur Day. Ag More Than Ever. Access mode: https://agriculturemorethanever.ca/cdn-ag-day/.
3. Ag More Than Ever finds a new home with CCFI. Canadian Centre for Food Integrity. News release. May 5, 2021. Access mode: https://www.foodintegrity.ca/wp-content/uploads/2021/05/Ag-More-Than-Ever-finds-a-new-home-with-CCFI-1.pdf.
4. Agriculture Awareness Initiative Program (AAIP). Government of Saskatchewan. Access mode: https://www.saskatchewan.ca/business/agriculture-natural-resources-and-industry/agribusiness-farmers-and-ranchers/canadian-agricultural-partnership-cap/public-trust/agriculture-awareness-initiative-program-aaip.
5. Grigor'eva E.E., Shul'ga P.S. Shkol'noe sel'skokhozyaistvennoe obrazovanie – vazhnyi faktor privlecheniya molodezhi v sel'skuyu mestnost': opyt Kanady [School agricultural education is an important factor in attracting young people to rural areas: the Canadian experience]. Proceedings of the International scientific and practical conference "Poverty of the rural population of Russia: genesis, ways of overcoming, forecast" (Moscow, Russia, 2020), pp. 325-328.
6. Agriculture in the Classroom Canada. Access mode: https://aitc-canada.ca/en-ca/who-we-are/about-us/.
7. Canadian Agriculture Literacy Month. Agriculture in the Classroom Canada. Access mode: https://aitc-canada.ca/en-ca/resources-programs/canadian-agriculture-literacy-month.
8. Teacher Ambassador Program. AgScape. Access mode: https://agscape.ca/request-ta.
9. CALM Essay Contest. AgScape. Access mode: Our Food Our Story Contest https://agscape.ca/assets/files/CALM%20Essay%20Contest%202021.pdf.
10. Curriculum Connected Resource Matrix. Agriculture in the Classroom Canada. Access mode: https://aitc-canada.ca/en-ca/for-educators/curriculum-linked-resources.
11. ThinkAg. Access mode: https://thinkag.ca/en-ca/.
12. SnapAg. Agriculture in the Classroom Canada. Access mode: https://aitc-canada.ca/en-ca/learn-about-agriculture.
13. 2020-21 ANNUAL PROGRESS REPORT. Agriculture in the Classroom Canada. Access mode: https://aitc-celebrates.ca/2021-annual-progress-report/english
14. Educating youth on agriculture: kicking off Canadian Agriculture Literacy Month with $1.6 million in support of Agriculture in the Classroom. Agriculture and Agri-Food Canada. News release. March 1, 2021. Access mode: https://www.canada.ca/en/agriculture-agri-food/news/2021/03/educating-youth-on-agriculture-kicking-off-canadian-agriculture-literacy-month-with-16-million-in-support-of-agriculture-in-the-classroom.html.