DEVELOPMENT OF RURAL AREAS THROUGH THE FORMATION OF FAVORABLE LIVING AND WORKING CONDITIONS FOR THE RURAL POPULATION

Abstract

The article examines the issues of rural development from the perspective of the theory of human resource management and the search for mechanisms for the formation of favorable living and working conditions in rural areas. Currently, rural development is one of the most hotly debated topics, and the search for effective tools to achieve their sustainable and balanced development is still ongoing. Agriculture, being one of the main branches of the regional economy, has a significant impact on determining the level and quality of life of the rural population. The development of rural areas, namely, improving the educational level of the population and improving the quality of life, is currently becoming the main factor contributing to the growth of labor productivity and an increase in the output of agricultural enterprises. In recent years, as a result of the implementation of state support measures for rural social development, the rural economy has strengthened, the income level of rural residents has increased, and their housing and social conditions have improved. However, the most difficult task is to find mechanisms for creating favorable working conditions in rural areas, which is the main prerequisite for the development of rural areas. From the point of view of the theory of human resource management, work motivation is the most effective management tool, at the same time, it also has significant social effects that form job satisfaction and contribute to the long-term consolidation of human resources involved in labor processes in rural areas. This will reduce the level of depopulation in rural areas.