MANAGEMENT AND CONTROL OF INNOVATIONS AS A FACTOR IN THE IMPLEMENTATION OF THE PRINCIPLES OF SUSTAINABLE DEVELOPMENT AND CYCLE ECONOMICS: INDUSTRY ASPECT

Abstract

The study reveals the problems of introducing the paradigm of sustainable development and cycle economics in industry complexes that have a significant impact on the environmental component. The article considers the specific problems of interaction within the supply chain of resources of the timber industry and the creative industry ("social marketing-design-art-printing"), in which there is a contradiction between the goals of environmental safety and social protection (responsibility) of various groups of stakeholders in society. The authors propose to use eco-innovations in technological solutions and the principles of closed-loop economics to resolve such contradictions.

The research materials are presented by scientific literature and observational data of enterprises of the pulp and paper, woodworking industry and enterprises of socially oriented art printing with relevant analytical industry data.

Research methods: communicative research methods (narrative analysis, concept analysis, case analysis), abstract review of scientific literature and best practices of the industry, comparative analysis.

The key problems of parity of goals for minimizing environmental impact while respecting social obligations while creating added value within the supply chain "timber industry - a creative socially oriented industry" is identified. An approach is proposed to promote technological and organizational-managerial innovations focused on the economy of the cycle to solve the identified problems.

The results of the study can be useful in further research on the problems of cycle economics in the timber industry, in the development of strategies and programs for industry regulation and development, enterprise management and in the educational process.